Who is Antrahq built for?

Salon and spa operators in India — from a single outlet to large multi-branch networks. Buyers are usually founders, operations heads, or finance leaders who need GST billing, guest CRM, staff attendance, inventory, WhatsApp marketing, and branch profitability in one platform that scales as they grow.

Is Antrahq salon POS software or something else?

Antrahq is a salon and spa management platform — not only POS. It includes GST billing at the desk, plus multi-branch P&L, CRM, inventory, staff attendance, and WhatsApp campaigns. Owners use it to decide which branch to coach — not only to print a bill.

How does Antrahq compare to Zenoti, MioSalon, or Salonist?

Zenoti suits large enterprise chains with custom rollouts. MioSalon and Salonist are strong operational tools for many Indian salons. Antrahq fits operators who want connected branch economics and public ₹/branch pricing — whether you run one location today or dozens tomorrow. See our compare pages for an honest side-by-side starting point.

Do you take a cut of bookings?

No. Antrahq is subscription software for your brand. You keep booking revenue; we charge per branch per month.

Is WhatsApp marketing included?

WhatsApp campaign tools are on the Growth plan. Message delivery connects to your MSG91 (or equivalent) account — audience preview and segmentation are in the product.

Can managers use it on tablets?

Yes. The manager app is an installable PWA for walk-ins, attendance, inventory, and bookings on salon tablets.

What is Local Spotlight?

Local Spotlight is an owner dashboard for Google digital presence: Local Visibility Score, estimated local search rank, Google Business Profile completeness, nearby rival salons, and prioritised playbooks (profile fixes, review growth, keyword gaps). It complements Market Pulse, which ranks branches inside your network.

How do reviews and ratings work?

After a walk-in payment, managers can show a QR code. Guests submit a quick rating and category scores. Four- and five-star guests can be routed to your Google review page; lower scores stay private and appear in Customer voice for recovery. Owners see averages, themes, and open follow-ups.

What happens in a growth audit?

In 30 minutes we map your branch count, billing flow, reporting gaps, and retention rhythm — then walk the relevant product screens. It is tailored to your chain, not a generic slide deck.

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Playbook

WhatsApp win-back playbook for salon chains

WhatsApp is where your guests already are. Win-backs work when they come from the same CRM graph as billing — visit history, spend, last service — and when opt-in is explicit. This playbook is for multi-branch salon operators in India.

6 min read

Start with consent, not CSV uploads

Only message guests who opted in at billing or booking. Store consent timestamp and channel. If you migrate from spreadsheets, run a one-time opt-in campaign before promotional sequences.

Segmentation that actually fills chairs

Build audiences on two axes — recency and value:

45–60 days since last visit, spend above median ticket (high intent)
90+ days quiet, previously monthly regulars (win-back priority)
Last service category match (colour, keratin, nail) for offer relevance
Exclude guests with open complaints or active bookings

Three-touch sequence (14 days)

Keep copy short. Local language is fine; clarity beats cleverness.

Day 0 — Soft check-in: “We miss you at {branch}. Reply YES for this month’s slots.”
Day 4 — Value tie-in: offer linked to last service (not a generic 50% off)
Day 10 — Scarcity with respect: weekday slots only; protect weekend capacity

Branch vs brand sends

Chains with strong local managers perform better with branch sender names guests recognise. Brand-level sends work for network-wide launches. Either way, deep-link to booking or reply-to-desk workflows — not a dead landing page.

Measure what owners care about

Track per campaign:

Delivered / read (where WhatsApp Business API exposes it)
Replies and bookings attributed within 7 days
Revenue per win-back visit vs discount cost
Opt-out rate — if >2%, tighten targeting

Common mistakes

Blasting entire databases, discounting premium services blindly, and sending on Sunday mornings. Run campaigns Tuesday–Thursday 10am–1pm in the guest’s city; cap frequency to one sequence per 60 days unless they re-engage.

WhatsApp campaigns from your guest CRM are included on Antrahq Growth — book a growth audit to see audience preview live.

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