Compare · Marketplace vs owner platform
AntraHQ vs Fresha: which salon software fits your business?
Fresha is a global booking platform and consumer marketplace that is free to start in many markets and earns through new-client marketplace fees, payments and paid add-ons. AntraHQ is a subscription platform for Indian operators who want GST billing, verified attendance and branch profitability — with no fee on any booking.
Where Fresha is strong
- Consumer marketplace that can bring new clients to a listed salon
- Polished online booking and client app experience
- Free core plan in many regions — low barrier for a single stylist or studio
Where AntraHQ is stronger
- No commission or new-client fee — every booking and guest stays yours
- India desk workflow: per-branch GSTIN, CGST/SGST invoices, UPI, WhatsApp receipts
- Branch P&L, targets and Market Pulse ranking for multi-outlet owners
- Selfie + GPS geofenced attendance and a staff app in 10 Indian languages
- WhatsApp win-back campaigns included on Growth — not metered add-ons
AntraHQ vs Fresha: side by side
Business model
AntraHQ
Per-branch subscription — ₹499 to ₹699 / month, published
Fresha
Free core plan in many regions; earns via marketplace, payments and add-ons
Fees on bookings
AntraHQ
None
Fresha
One-time fee on new clients who book via the Fresha marketplace
Who owns the guest relationship
AntraHQ
Your brand only — guest CRM is never shown to other salons
Fresha
Shared with a consumer marketplace that lists nearby salons
India GST billing
AntraHQ
Per-branch GSTIN, CGST/SGST split, sequential invoices, WhatsApp PDF
Fresha
Check invoice format and per-branch GSTIN support in a trial
Messaging
AntraHQ
WhatsApp receipts with billing; campaigns included on Growth
Fresha
Limited free messages, then paid per SMS/WhatsApp
Multi-branch owner view
AntraHQ
Branch P&L with salary, rent and product cost + branch ranking
Fresha
Location reporting; advanced insights as a paid add-on
Staff attendance
AntraHQ
Selfie + GPS geofence with late and missing-exit review
Fresha
Scheduling and timesheets
Choose Fresha if
Independent stylists and small studios that want free booking software and new clients from a marketplace, and are comfortable with per-client fees.
Choose AntraHQ if
Indian salon and spa operators who want to own every guest, bill GST correctly at each branch, and run branches on profit — at a fixed monthly cost.
Fresha's plans and fees differ by country and change over time — confirm current pricing on fresha.com for India before deciding. Run the same walk-in GST bill and month-end report in both trials. Last reviewed October 2026.
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