Product · Local Spotlight
Local Spotlight for salon chains
Know how each branch shows up on Google — vs salons nearby.
What it does
Local Spotlight connects your branch Google presence to a Local Visibility Score (LVS), estimated search rank for salon keywords, profile completeness checks, and auto-discovered rivals within 1–5 km. Owners get prioritised playbooks: fix GBP gaps, grow reviews, close keyword gaps, and recover reputation — linked to Customer voice when review growth is the lever.
- Local Visibility Score (LVS) per branch
- Google rating, review count & profile completeness
- Estimated local search rank & keyword gaps
- Nearby rival salons from Google Places
- Action plan: profile, reviews, SEO, recovery
- Refresh from Google when you update listings
Local Spotlight
Local Visibility Score
78
GoodWho it's for
Built for teams like yours
Salon brands that win most new guests from Google Maps and want to know how each branch ranks against salons nearby — and what to fix.
How it works
- 1Connect your branchesLocal Spotlight reads each branch's Google presence.
- 2BenchmarkSee a Local Visibility Score, estimated rank and rival salons within 1–5 km.
- 3Follow the planFix profile gaps, grow reviews and close keyword gaps branch by branch.
Problems it solves
Why salon owners turn this on first
The problem
“The salon down the road has more Google reviews — and we don't know our local rank.”
The fix
Local Spotlight scores each branch's Google visibility against nearby salons. After every bill, a QR invites a 10-second rating: happy guests go to Google, unhappy ones reach you privately first.
FAQ
Local Spotlight for salon chains: questions
What is a Local Visibility Score?
A per-branch score combining Google rating, review count, profile completeness and estimated local search rank.
Does it find competitor salons?
Yes. It discovers nearby rival salons from Google Places and compares your branch with them.
How do I improve my local rank?
Complete your Google Business Profile, grow genuine reviews with Customer voice and close the keyword gaps it highlights.
See where your salon is leaking money — in 30 minutes
Book a free demo. We'll walk through your branches, billing and reporting, then show the AntraHQ screens that fix your biggest gap. No slide deck.